An AI executive team for startups & small businesses

THE EXECUTIVE TEAM,
REBUILT AS
SOFTWARE.

SquadWit is software, not a service. Connect the tools you already use, like Stripe, Shopify, Slack, Notion and Gmail, and 8 AI executives run the functions you'd otherwise hire for: CEO, CMO, CFO, CPO, Sales, Ops, Customer Success and Research. You get clear commands, not another report.

See how it works
Works withStripe·Shopify·Slack·Notion·Gmail·Google Analytics·+20 more
SaaSAgenciesEcommerceLocal services
Decides•Forecasts•Prioritizes•Drafts•Flags•Recommends•Allocates•Qualifies•Analyzes•Coordinates•Watches•Executes•

Meet the squad

Eight AI executives.
One shared brain.
Zero cap table.

Each teammate is a specialist that runs a function for your company, tuned to SaaS, agency, DTC or local services. They share your context: goals, metrics, decisions and integrations, so you never explain your business twice.

Atlas · CEO

Runs the executive function. Sets priorities, resolves conflicts between functions, and makes the final call on what to do next.

Vera · CMO

Runs marketing. Owns positioning, budget allocation, and tells you which growth loop to double down on.

Nova · CFO

Runs finance. Watches burn, runway and unit economics. Flags financial risks before they become fires.

Kite · CPO

Runs product. Ranks the roadmap, spots blockers, and turns user feedback into shippable features.

Orin · Head of Sales

Runs sales. Qualifies pipeline, drafts follow-ups, and tells you which deals to push this week.

Kade · Head of Ops

Runs operations. Keeps hiring, tooling and processes tidy. Surfaces the operational debt slowing you down.

How it works

From messy business
to one clear
command.

You spend two minutes setting up. After that, SquadWit runs a four step loop every single day: gathering context, thinking in parallel, deciding, and handing you the shortest possible list of what to execute next.

  1. Step 01

    You onboard your company

    Answer a short questionnaire: what you're building, who it's for, stage, goals, key metrics. Connect Slack, Stripe, Gmail and more so the squad sees real signals, not guesses.

    Takes ~2 minutes. Everything you enter becomes shared context for every AI executive.

  2. Step 02

    Each exec runs their function

    Every morning the eight executives run in parallel. Nova watches finance, Vera owns marketing, Kite runs product, Orin manages sales, and so on. Each produces a structured recommendation.

    Each teammate acts as that function: findings, risks, and one to three concrete calls. Each is grounded in your data, not generic advice.

  3. Step 03

    Atlas issues the daily command

    Your AI CEO reads every recommendation, resolves conflicts (for example, marketing wants to spend, finance says slow down), and ranks everything into one prioritized command.

    You open the dashboard to a single screen: today's decisions, this week's moves, what to watch.

  4. Step 04

    You execute, and the squad learns

    Approve, reject, or edit each command. Log the decision. Tomorrow's run adjusts to your call. No repeating yourself, no explaining the plan twice.

    You can also chat with any executive directly for a deep dive whenever you need one.

Built for your kind of business

One squad,
four playbooks.

SquadWit tunes every executive to the way your business actually makes money. Pick your segment during onboarding and the commands, metrics and recommendations change with it.

Bootstrapped SaaS & indie founders

You're wearing every hat and can't hire an executive team yet.

  • MRR growth & churn watch, weekly
  • Activation funnel fixes ranked by impact
  • Runway + hiring plan against real burn

Agencies & consultancies

Utilization, pipeline and margin all live in different heads.

  • Retainer MRR vs project revenue mix
  • Utilization by role, next 4 weeks
  • At risk clients & expansion openings

Ecommerce & DTC brands

Blended ROAS is drifting and margin per order is a mystery.

  • Weekly channel budget shifts by ROAS & MER
  • Contribution margin per SKU / bundle
  • Inventory weeks of supply & stockout risk

Local services & retail

Every week is a scramble: jobs, staff, reviews, cash.

  • Jobs vs staff capacity, next 2 weeks
  • Review velocity & recovery playbook
  • Cashflow to next payroll & supplier run

Integrations

Connect the tools
your squad reads from.

SquadWit plugs into the stack you already use. Every connector below is live now, feeding real conversations, calendar load, revenue signals, and product data into your AI executive team.

Slack

Live

Shared channels feed Atlas real team context.

Google Calendar

Live

Orin reads meeting load and focus time.

PulseWit

Live

Brand mentions and sentiment. Feeds Vera (CMO).

Stripe

Live

MRR, churn and failed payments. Feeds Nova (CFO).

Google Analytics

Live

Traffic, conversion and funnels. Feeds Vera (CMO).

PostHog

Live

Product usage and activation. Feeds Kite (CPO).

HubSpot

Live

Pipeline and deals. Feeds Orin (Sales).

Gmail

Live

Customer conversations for support and sales.

Notion

Live

Docs, wiki and PRDs become a shared brain.

Linear

Live

Sprint velocity and bugs. Feeds Kite (CPO).

GitHub

Live

Ship velocity and incidents. Feeds Kade (Ops).

Shopify

Live

Orders, AOV and cohorts. Feeds Nova and Vera.

Power BI

Live

Dashboards and KPIs. Feeds Nova (CFO) and Atlas (CEO).

QuickBooks

Live

Books, cash flow and expenses. Feeds Nova (CFO).

Xero

Live

Accounting and invoicing. Feeds Nova (CFO).

Salesforce

Live

Enterprise CRM and pipeline. Feeds Orin (Sales).

Intercom

Live

Support conversations. Feeds Vera and Orin.

Zendesk

Live

Tickets and CSAT. Feeds Vera and Orin.

Mixpanel

Live

Product analytics and funnels. Feeds Kite (CPO).

Amplitude

Live

Behavioural analytics. Feeds Kite (CPO).

Jira

Live

Sprints and delivery. Feeds Kite and Kade.

Zapier

Live

Automation bridge to 6,000+ tools.

Make

Live

Visual automation across your stack.

Private by design

Your numbers stay yours.

Metrics, chats with your squad, and the brand knowledge we learn from your website are sealed with a key unique to your company. Even our engineers can't read them.

AES 256 · Envelope encryption · Vault managed keys

Envelope encryption

Every sensitive record is encrypted with a per company key. That key is wrapped by a master key held in a hardware managed vault we never touch directly.

Zero staff access

No dashboard, no service key, no operator query can decrypt your data. Support tickets get anonymized summaries. Never raw metrics or chat content.

Full audit trail

Every decrypt is logged with who, when, and why. You can export the log at any time.

You control the connections

Slack, Gmail, Calendar, Notion and PulseWit. Each integration is per user, revocable in one click, and never trained on.

We never use your company data to train shared models. Encryption is applied before data lands in our database, so backups and replicas hold only ciphertext.

FAQ

Common
questions.

Is this only for startups?

+

No. SquadWit works for startups, agencies, ecommerce brands and local service businesses. That means anything from 2 to about 200 people. Pick your segment during onboarding and the squad tunes its metrics, playbooks and recommendations to how your business actually runs.

How is this different from an AI wrapper?

+

A wrapper lets you chat with a generic model. SquadWit gives each AI a role, memory, and data. The eight executives run in parallel, Atlas resolves conflicts, and you get one prioritized command grounded in your company's metrics and integrations.

Is this just ChatGPT with a wrapper?

+

No. SquadWit is eight specialized AI executives: CEO, Product, Marketing, Sales, Finance, Operations, Customer Success and Research. Each acts as that function for your company. They don't just chat; they analyze, decide, and hand you a prioritized command.

Do I have to connect anything?

+

No. You can start with just the onboarding questionnaire. Integrations like Slack, Google Calendar, Stripe, Shopify and PulseWit are optional and make the squad's calls sharper because they see real data instead of guesses.

How is my data used?

+

Your company context is encrypted per company and used only to run your AI executive team. It's not used to train models. You control what's connected and can disconnect at any time.

Does it replace my real team?

+

It replaces the executive roles you haven't hired yet. If you already have a CFO, CMO or Operations lead, SquadWit becomes their AI counterpart, running numbers, drafting plans, and keeping every function coordinated. You stay in control; the squad does the analysis and grunt work.

What does 'replace a role' actually mean?

+

Each AI executive performs the analytical and decision support work of that function: reading data, spotting risks, ranking options, and recommending a specific course of action. You approve or edit the call, then execute it in the real world. It does not sign contracts, manage people, or replace human judgment on sensitive decisions.

What does it cost?

+

Free during the private beta. Pricing will be announced once billing is enabled. You'll get advance notice before any paid plan is required.

Get started

Your executive team,
waiting to start.

Set up your company in under two minutes. Your AI executives start working the moment onboarding is done. Free to try, no credit card.